By: lucas and/or amber
April 11, 2010

For the copy in WONK5, we went with an old (amazing) standby, Gentium Book Basic which I still can’t recommend enough for it’s simple, readable elegance.

WONK5 headlines, including the colourful title, are done in Heldustry — a slightly squarer Helvetica with a 70s flourish. I liked it because it’s bold (especially in all caps), very direct and serious but, for me, always seems on the verge of coming off the rails.

Heldustry was designed by Phil Martin in 1978 for the recently launched ABC-Westinghouse 24-hour cable news network (source).

I haven’t been able to find out too much about Martin, except that he was a prolific font designer, something of a renaissance man and not a great story teller. Here’ s Martin recounting the development of Heldustry in Typographica:

MS: Do you have stories about any of these? For instance, how did the idea for Heldustry come about?

PM: Eurostyle, also known as Microgramma, had a little popularity. Almost square letters. 75% Helvetica, 25% Eurostyle was the design plan for Heldustry.

(Link to entire interview)

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